Zenith · D2C / Wellness

Zenith D2C — 4× ROAS in six months

How AdVertex rebuilt Zenith paid media program and lifecycle marketing to grow ROAS from 1.1× to 4.0× in two quarters.

Wellness products styled on a peach background

Published 12 April 2026

Zenith came to AdVertex with a paid program that had stalled at 1.1× ROAS. We restructured campaigns, rebuilt the catalog feed, and shipped a lifecycle marketing program to recapture lost first-purchase intent. Within six months ROAS hit 4.0× on a 2.4× growth in monthly spend. Subscriber LTV grew 38% from improved retention.

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